Partnering with Best Events LA, the objective was to push the boundaries of Gin & Juice’s established beverage branding. By designing an extension that layered on a bold personality rooted in the two founders’ history and deep ties to LA hip-hop and street culture, this expanded visual toolkit was brought to life across a nationwide tour of experiential environments such as Coachella, ComplexCon, Death Row Records collab, Snoop Dog Arizona Bowl, and Tailgate Tours.