Wayne & Sons NYC
ABOUT
Wayne & Sons NYC is a Tex-Mex Taqueria known for it’s casual cowboy vibes slinging up authentic Tejano style dishes.
MY ROLE
Worked directly with the 3 co-founders to build the art direction, branding identity, strategy and positioning for the restaurant. Everything was developed from the ground up including logo, product & business naming, packaging, print collateral, brand voice in creative copywriting, original illustrations and more keeping in mind of future expansions.
Wayne & Sons expanded with sub brands like their Brunch program, as well as CPG lines for their housemade Hot Sauce and flavored Sodas.
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![Wayne-and-Sons-Open-Sign]()
Wayne & Son open sign design
Typography | Copywriting -
![Wayne and Sons Closed Sign]()
Wayne and Sons Closed Sign
Typography | Copywriting
Restaurant Signage
Coming soon
Role
Art direction, copywriting, typography
Outputs
Open and Closed door signage, promotional signage
Opening Campaign for Social & Store Front
Coming soon
Role
Art direction, Design, Photo editing, Illustrator
Outputs
Editorial publication ads, program booklets, original illustrations
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![Wayne and Sons Bar Menu Cover]()
Wayne and Sons Bar Menu Cover design
Typography | Copywriting | Illustrations -
![Wayne and Sons Food Menu]()
Wayne and Sons Food Menu
Typography | Copywriting | Illustrations
Menu Design
coming soon
Role
Art direction, Design, Copywriting, Illustrator
Outputs
Food menu, Drink menu, event menus, slogans, original illustrations
Hot Sauce Branding
Coming soon
Role
Art direction, Branding, package design, Copywriting, illustrator
Outputs
Logo design, illustrations, labels, brand slogan