Steve Madden NYC

Since 1990, Steve Madden®, a New York City-based brand, has been captivating the world with its trendsetting footwear and fashion accessories for women, men, and children. Their portfolio includes iconic brands like Steven by Steve Madden, Madden Girl, MADDEN, Freebird by Steven, Stevies, Betsey Johnson, Dolce Vita, and more.

During my time as a contracted Designer within Steve Madden®'s Marketing Department, I played a key role in crafting impactful print and digital design materials for both domestic and international locations. This allowed me to contribute to the brand's global presence and connect with their diverse customer base.

  • Steve Madden Billboard Design Mock Up

    Steve Madden Billboard Design

  • Steve Madden Coming Soon Store Advertising Wrap Design

    Coming Soon February 2017 Store Front Cover Design

  • Steve Madden In-Store Vinyl Wall Wrap Design

    Steve Madden In-Store Vinyl Wall Wrap Design

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Environmental design for Steve Madden

Collaborating with Creative Director, on all retail signage to large scale advertisements for both national and international store locations in various languages from Spanish to Polish.

Experiential design includes signage for brand booths at industry trade shows and conventions.

Role
Design, Photo editing

Outputs
Building and wall vinyl wraps, In-store collateral, billboard ads, trade booth display

  • Brian Atwood Steve Madden at Sole Commerce booth exhibitor information card

    Brian Atwood Steve Madden at Sole Commerce booth exhibitor information card

  • Brian Atwood Steve Madden at Sole Commerce booth mock design wall 1

    Brian Atwood at Sole Commerce booth display mock - Wall 1

  • Brian Atwood Steve Madden at Sole Commerce booth mock design wall 1

    Brian Atwood at Sole Commerce booth display mock - Wall 2

Brian Atwood at Sole Commerce

Sole Commerce is a big event for New York women’s luxury to contemporary footwear brands, both internationally and domestically. Serves as a way for international brands to display to the U.S. markets. The Brian Atwood footwear brand is jointly owned by Steve Madden.

Worked with the project manager and creative director to design two walls of shoe display for Brian Atwood at the event. The sign will be back lit and metal cut.

Role
Design, Photo editing

Outputs
Building and wall vinyl wraps, In-store collateral, billboard ads, trade booth display

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Print Design for Steve Madden

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Role
Art direction, Design, Photo editing

Outputs
Print collateral, packaging, labels, lookbooks, editorial advertisement, branded merchandise

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

Digital assets for Steve Madden

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Role
Art direction, Design, Photo editing

Outputs
Social media, e-mail campaigns,

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